Functional Beverages
Hometown Hero Hemp Beverages Head to Expo 2026
The Austin-based brand's expo appearance reflects accelerating retailer and foodservice demand for hemp-derived functio…
Functional Beverages 7 stories
Functional Beverages
GURU Organic Energy Lands Sprouts Farmers Market Nationwide Listing
The placement positions GURU inside one of the natural channel's highest-engagement retail environments as functional e…
Functional Beverages
GURU Organic Energy Enters Sprouts Farmers Market Nationally
The Canadian organic energy brand gains a direct shelf position in one of natural retail's highest-engagement banners a…
Functional Beverages
Liquid Youth Collagen Water Lands at Stop & Shop, Hy-Vee, Schnucks
The PhD-founded brand's multi-channel push signals growing retailer appetite for clinically positioned collagen-infused…
Functional Beverages
Heirloom Coffee Roasters Debuts Clean Craft™ Clean-Label Coffee Line
Clean-label positioning enters the specialty coffee segment as operators seek verifiable sourcing and minimal-processin…
Functional Beverages
Heirloom Coffee Roasters Debuts Clean Craft™ Line Nationwide
The launch signals growing operator demand for transparent sourcing and minimal-processing claims in the functional bev…
Functional Beverages
5-hour ENERGY Drops Donut-Inspired SKUs for Limited-Edition Run
The move signals continued consumer appetite for novelty flavor profiles in the functional shot segment, where taste pa…